Marketing :: essays research papers

The Brand/Product1.Attributes The attributes are the products primary characteristics, both tangible and available. They are what the consumer might recognize first about the product through the five senses. The physical attributes are what make the product what it is. They are aromatise, texture, package, contents, variety and price. The functional attributes are shown by how the products work. They include cheer protection, moisture for the skin and an attractive promotion.2. Benefits     Benefits are what the actual product attributes can do for the consumer. It is important to make these benefits assorted from the competitions. Each physical attribute possesses certain benefits that satisfy the consumers wants. The scent of our product is what makes our lotion so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment the only separate is Coppertone Kids varieties (5). Our lotion comes in a v ery appealing scent that makes the consumer see comfortable and excited about putting sun tan lotion on their bodies. There is no overbearing or strong oily scent like some lotions, and there is no fake odor like the "coconut" tanning oils that are on the market today (1). All of this was taken into consideration when we came out with our light, refreshing and mild- scented fragrance called "Summer Rain." All of our varieties of lotion will be in this scent beca implement it is one that can be appealing to all different types of people, not just our target market.The texture is non-oily and does not feel too heavy on the skin. This is important beca social occasion when people use our product, they will be pleased that they do not have to worry about clogs pores that may lead to acne. It also leaves the skin feeling healthier because of the inwrought moisturizers. Our lotion comes in three different varieties for different skin types. We have lotion for normal ski n, dry skin, and oily skin. Each lotion has certain amounts of Vitamin E, aloe and vera and other moisturizers so that the skin will "always return to its natural balance" as it is used (4).The contents of our product are always organic and pure. We use only the finest and botanical ingredients, all carefully tested for purity and effectiveness. (4) This makes the product safer to use for the consumer and for the earth. It is clean and refreshing, not oily and irritating.